Position your brand as the obvious choice
Apply To Get Your Strategy
We identify what makes you different, turn it into positioning that makes competitors irrelevant, then document the strategy that lets you charge premium.
We identify what makes you different, turn it into positioning that makes competitors irrelevant, then document the strategy that lets you charge premium.
Customers compare you on price because they can't see what makes you different. You're trapped racing to the bottom.
You're posting content, running ads, and doing outreach. Nothing connects because there's no strategic foundation underneath the tactics.
People visit your site but don't buy. The problem isn't traffic; it's unclear positioning and weak messaging.
You spend every call explaining your value from scratch. Your positioning doesn't do the heavy lifting, so you do.
Position so clearly that price comparisons become irrelevant. Customers choose you because you're the obvious choice, not the cheapest option.
Clear strategy means clear decisions. Your team knows who to target, what to say, and how to win without guessing.
Strong brand strategy makes every marketing dollar work harder. Shorter sales cycles. Higher close rates. Better ROI across the board.
SharkStrat helped me fix my positioning, and I secured two historic tile restoration projects worth $50K without dropping my prices. Now homeowners call me because they need a slate and tile expert, not just any roofer.
SharkStrat rebuilt our entire brand strategy. We've closed three furniture maker contracts since then at full price. The whole dynamic changed. Now, clients come to us because they want our full service, not because we're cheap.
We created this amazing educational book for kids, but parents kept buying the cheaper stuff on Amazon instead. SharkStrat showed us we weren't selling a book; we were selling an early educational system. Sales doubled in a month. Now parents get why it's worth more.
Oak Park, Illinois, roofing services
Rakitovo, Bulgaria, dry wood products
Define Purpose, Mission, Vision, and Brand Personality. The framework that guides every decision your team makes.
Identify your Ideal Customer Profile. Crystal clarity on who you serve and how they make buying decisions.
Build positioning that makes you the obvious choice. Clear differentiation competitors can't copy.
You want to be the obvious choice in your market. To get there, you need a brand strategy that positions you to win. The problem: prospects can't tell what makes you different. You're better, but you're invisible. That makes you frustrated and stuck.
Here's what we know: brand strategy isn't decoration; it's the foundation for every business decision, every marketing campaign, and every sale. We've seen companies work twice as hard but lose to competitors who simply positioned better. That's why we built this process.
Here's how it works: First, we define your brand foundation: Purpose, Mission, Vision, and Personality. Second, we identify your Ideal Customer Profile. Third, we build positioning that makes competitors irrelevant. You get a documented strategy your team can execute immediately.
Schedule your strategy call to see if we’re a good fit.
Stop being the best-kept secret. Become the obvious choice.
Strong brand strategy delivers 2x, 3x, and sometimes even more returns through increased customer lifetime value, reduced acquisition costs, and premium pricing power. Without it, you're overpaying for customers and can't justify premium pricing.
Positioning determines how customers perceive your value against competitors. Clear positioning could single-handedly increases conversion rates 2-3x by making buying decisions obvious.
Internal teams are trapped by bias and politics; outside strategists bring the objectivity needed to see opportunities you're missing.
It's exponentially cheaper to build strategy into your foundation than fix it later when you've hit a ceiling.
If you can't charge more than competitors or your sales team struggles to explain "Why us?", it's not working.
Marketing gets sales today; strategy ensures you dominate tomorrow. Without a strategy, your acquisition costs rise forever. Strategy makes your marketing 10x more effective.
No, usually it takes a week. Done right, it's a focused sprint that aligns your team and replaces chaos with clarity.
Get brand strategy that positions you as the obvious choice.